TRAIN THE TRAINER

SPAM-a-lot

Vincent Frisina

Vincent Frisina, Master Dilettante

So, I sit down at my desk and look at the day ahead of me. I have an outstanding task to deliver an email offer to a sub-set of my customer base. I sigh…heavily. Industry averages tell me only about 20% of people will even open the email, while another 3% will actually click my link. But this assumes they ever see the email. Many of these get trapped in SPAM. What can I do to improve this?

I send out a variety of mass emails for my company. Everything from training updates to software offers makes its way across my desk. Mass email campaigns suffer from a problem you may know nothing about: how “spammy” your email sounds to the robots allowing email into a network, or classifying it as junk.

Some mass-email software packages analyze your email and let you know, ahead of time, that you run a high-risk of getting blocked by the recipient. When in doubt, though, there are several free online tools which allow you to run this check manually, and get detailed information on how to improve your email.

Here’s one I like: http://www.emailspamtest.com/

This tool let’s you copy and paste the HTML source code into the form and runs several diagnostics used by SPAM filters around the world.

Training accreditation considerations

Training accreditation considerations Take a look at these guidelines for determining what's necessary for your program. We've Decided to Create a Certificate Program. Where Do We...
Read More

Case Study: eLearning Tourism Training Tool Raised Engagement by 65%

Product eLearning has experienced huge growth in the travel and tourism sector in the last few years.  In the UK alone there are over 300 free training courses available to travel agents.  Organisations such as SeaWorld, Avis and British Airways have used eLearning as...
Read More

Make it easy for your SMEs to help produce training materials

Using your SMEs to help you generate training material is a crucial time-saving component to training. The more people you have working for you the more content you will have. More doesn't always equal better. In order to make sure the content you get is usable, build...
Read More

Training and Development means…?

The text in for my Master's program has a great definition of the components to training and development. This is just an intro definition but breaks it down very aptly. The term training and development includes all attempts to improve productivity by increasing an...
Read More