Survivorship Bias

Survivorship Bias

Survivorship Bias: Don’t ignore the losers VINCENT FRISINA Director, Customer Marketing & Programs I bet you don’t know just how helpful failures can be. It’s pretty typical for humans to learn about the world through failures. Touching a hot...
SPAM a LOT

SPAM a LOT

TRAIN THE TRAINER SPAM-a-lot Vincent Frisina, Master Dilettante So, I sit down at my desk and look at the day ahead of me. I have an outstanding task to deliver an email offer to a sub-set of my customer base. I sigh…heavily. Industry averages tell me only about 20%...